Archive for March, 2008
Income Generation Series: PPC Campaigns
Overview
PPC (pay-per-click) campaigns use advertising networks to direct paid traffic towards websites to make ad conversions. The objective is for the commissions paid out on conversions to be higher than the cost of traffic.
How it works
Traffic is obtained through services such as Adwords, MSN Adcenter, or Yahoo Search, and is bought on a […]
Income Generation Series: Overview
The lifeblood and critical success factor of my internet media company is income production. The ability to produce a reliable and stable income will ultimately determine the long-term success of my business concept. There is a multitude of ways to make money on the internet, although not all opportunities are created equal. […]
The formal Business Plan: Is it needed?
The main objective behind this website is to compile my thought and research on internet marketing into structured categories. Once compiled, I will use this site as the backbone to build my formal business plan of launching an internet media company. Active blogging in a considerable time commitment, and it begs the question: […]
Outsourcing - Execution (4 of 4)
The final step to outsourcing your labor to virtual assistants is to consider an execution plan. The process of assigning, managing, and reporting needs to be well-defined and efficient. The more efficient this process becomes, the better you will be able to leverage their labor. This post will provide some ideas to make the execution […]
Outsourcing - Managing Labor (3 of 4)
Once you find a good virtual assistant to work with, you need a way to efficiently manage their tasks. The easier your can communicate processes and delegate specific tasks, the less painful the experience will be for all involved. This post will cover some ideas to consider when setting up an system to manage your […]
Outsourcing - Finding Labor (2 of 4)
Securing a reliable source of labor is the first obstacle to outsourcing. There are many different potential sources of labor, although they are usually dependent upon the work you are trying to outsource. You must also realize that there will be some time investment on your part to find good labor. This […]
Outsourcing: Series Overview (1 of 4)
This post will kick off a four part series focused on outsourcing labor in your internet business. The topic of labor is something I have seen many internet marketers express through their writing. Internet marketing initially starts out as a single-person operation for most people. However as operations grow, many […]
Why the internet is so appealing: Scaling
One of the primary reasons the internet is so appealing to me is scaling. You have the potential to scale out your operations if you focus on the right activities. Not everything can be scaled. If you focus your energies on the processes that can be scaled, it will pay huge dividends […]
Developing the Functions of Business
This website is going to be categorized by the functions of business. This will allow me to compile my thoughts, research, and concepts according to function, which will make writing a business plan easier. Each function will be explored, as they all contain unique issues and challenges. I will address major sub-topic under […]
Creating an Empire
This website is dedicated to discussing topics on how to setup, operate, and expand a virtual company. While much of the content will touch on ways to make money, the overall scope of this website is to take the discussion further. While I am certainly interested in making money, I feel it is […]
